The Ultimate Business Leverage point

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What would be the thing you could do that would have the single biggest impact on your business – whats the ultimate leverage point?

You can probably identify several things that would propel you forward, a big marketing push, strategies to increase your sales, new products etc.

But there is one ultimate leverage point that will improve your results more decisively than any strategy or plan. If you own or run a business the results you get are a DIRECT relfection ...

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Going for Business Gold

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Olympic fever is about to reach Basingstoke with the torch passing through on 11th July. I spent some time looking into how athletes prepare to compete at world class level and here are six themes I found that are as relevant to running businesses as they are for running in the Olympics.

Clarity – An Olympic athlete has one very clear and measurable goal – GOLD. This is nice and simple and it would seem that they do little else except ...

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Hope is Not a Plan

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Can spending a day preparing a 90 day plan really change your life?  I doubt it. However the decision to start moving your business in a direction that gives you the freedom and lifestyle you really want can.

 

In spite of what some people and books may tell you creating a business that you can sell or leave running while you ...

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Is your business growing or dying? You have to choose

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In this weeks video I talk about an experience that I had while rock climbing that is highly relevant to todays business environment. It is about taking a choice in business to either grow or die.

Double Dip Recession – A climbers tale

An animal or plant can only exist in two states. It is either growing or dying. There is no such thing as a stable state. When you go into business this principle also applies. ...

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Being busy doesn’t mean you’re growing

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Lots of businesses in the area seem to be very busy at the moment. Some companies have full order books and are actually struggling to keep up with customer enquiries. This is cause for celebration (providing of course that your margins mean this is profitable business).

This type of activity is what I like to call ‘hamster wheel’ work. It is the core activity or the ‘quote to invoice’ process that every business has in some form or another. Without this ...

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The Real Cost of Stuff – What’s Your Business Currency?

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My old boss at Tesco had an interesting way of considering whether to invest the companies money on stuff that we told him we needed. He calculated the profit in an average shopping trolley using this value as a unit of currency to measure whether expenditure would provide a good return for the business.

For example I wanted to do an advanced facilitation training course. We worked out that 55 trolleys of shopping would have to be sold to pay for ...

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Are you a Sales Person or an Order Taker?

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I bought a new car just before Christmas. My homework was done and I knew what manufacturer I wanted but I was not entirely sure which model or specification I was going to buy.

On arrival at the dealership I was excited at the prospect of picking the right vehicle for me. My salesman (let’s call him Gareth to protect his identity) proceeded to ask me absolutely nothing about the type of driving I do, what I look for in a ...

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Why is your business wearing the cloak of invisibility?

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Ladder Rung 1 – Suspect to Prospect

Out there in the world there are plenty of potential customers who would be perfect for your business. In ActionCOACH we call them suspects. They don’t know you and you don’t know them. Your goal with suspects is to find them and turn a percentage of them into prospects. This is the process that you know as marketing.

Watch the short video for an explanation of how to find suspects and ...

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If you Need More Sales the Answer is Easy – Take Action

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Most of you will have had experience of hard selling at some point in your life and will know how it actually puts you off making a purchase.  Even if you do buy you are unlikely to become a regular.  We can sniff out a sales pitch from a hundred yards so the historic “foot in the door” approach just doesn’t work.  Sales is about professionally helping the right people to buy your products and services.  Start thinking like that and see what ...

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Next 5 Achievements

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1. Resolve to be a global citizen, fully open to the cultures and influences of others.  There is a direct correlation between personal well-being and openness to other peoples’ ideas and cultures.  If someone has a different point of view, they’re probably right as well.  There are no absolutes anymore, so welcome different opinions.  Become a one-person champion of plurality.  Not only will you make lots of new friends, but you’ll also gather multiple ...

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