When is a Customer Not a Customer?

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When is a customer not a customer?

So they have purchased your product or service and there haven’t been any complaints so another satisfied customer…..WRONG!!! A customer is “a person with whom one has dealings”. It is derived from the word custom (habit, usage, way, practice, tradition, familiarity – take your pick they are all good!!). The word “dealings” is important in this context as it implies multiple transactions.

So if they not a customer what are they? In ActionCOACH we call ...

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The Lazy Business Owners Guide to Generating New Business

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Getting new customers is the most common subject I’m asked to give advice on for local businesses, even though I don’t think it’s as big a priority for many businesses as they think it is, but that’s a different article!

Because there are literally hundreds of things you could do to get more customers, I simply won’t accept the ‘we ...

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