When is a customer not a customer?
So they have purchased your product or service and there haven’t been any complaints so another satisfied customer…..WRONG!!! A customer is “a person with whom one has dealings”. It is derived from the word custom (habit, usage, way, practice, tradition, familiarity – take your pick they are all good!!). The word “dealings” is important in this context as it implies multiple transactions.
So if they not a customer what are they? In ActionCOACH we call ...
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